The latest HDR trends at CES 2025
I just got back from a couple of exciting days at CES 2025. If you aren’t familiar with the Consumer Electronics Show, it is one of the largest trade shows in the world and is where new monitors and TV are often announced. So it’s a great way to get some first-hand experience with a variety of displays you won’t necessarily find at your local retailer. I’ve been attending the past couple of years to help learn more about the various HDR (high dynamic range) displays on the market.
The trends continue to look very good for the future of HDR photography. There were several notable new technologies and products on display, including much brighter OLED, wider gamuts (covering most of Rec 2020), and an expanded range of options. With these changes and recent price drops, I’ve updated my list recommended HDR monitors. page.
Before we get to the details, it’s probably helpful to provide some background. There is an old type of “HDR” (tone mapping) which is generally hated by photographers, and there is a newer “HDR” which is absolutely amazing because it’s supported by new hardware(same name, completely unrelated technologies). These new HDR displays are already widely supported in TVs, smart phones, Apple laptops, and a variety of other monitors. What makes them so special is that they are able to achieve truly greater dynamic range by increasing peak brightness while keeping blacks very dark. So while a standard display can only show 8 of the 14 stops of dynamic range from your RAW files, an HDR display can often show 12. It’s a completely different experience. And at the same time, color gamut is often much better (often covering most of P3 and a significant portion of the much larger Rec 2020 color space). This means gorgeous sunsets which are both bright and colorful, city lights that glow, etc. These images are much more natural as they no longer need to be compressed into the limited tonal range of old monitors.
These new HDR displays are enabled by one of two key technologies. OLED lights each pixel individually and therefore offers perfect blacks, but increasing brightness has been a bit challenging until recently. Mini-LED offers very bright pixels, but cannot achieve perfect blacks as multiple pixels share the same backlight. The shortcomings of both technologies have been quickly getting resolved and we are moving towards a world where both offer excellent HDR (with OLED being ideal for dark environments and mini-LED being ideal for brighter rooms).
Brighter OLED (multi-layer / stacked OLED)
Last year’s CES highlighted some transparent OLEDs. You can literally see through it anywhere the pixels are not lit. It’s gorgeous, and feels like a novelty that won’t get used this way outside of perhaps some fancy office lobby, a car windshield, or other niche applications. But a transparent OLED is incredibly useful in less obvious ways.
The 2024 M4 iPad Pro introduced a new type of OLED display which Apple calls “tandem OLED”. In a design like this, you can stack transparent OLED layers. This allows the display to get much brighter, while having similar or better lifespan (ie avoiding burn-in). The M4 Pro iPad is one of the most gorgeous consumer HDR displays I have ever seen, out of hundreds I have experienced. The benefit is immense: you get the perfect blacks of an OLED and brightness that keeps up with mini-LED. Of course, there is increased cost associated with a more complex design like this. That naturally raises questions as whether it will become widely adopted.
The 2025 LG G5 TV offers some very encouraging news as it apparently uses a 4-layer WOLED design (LG calls this “Brightness Booster Ultimate”). Official specs and details will be available later in the year, but this display apparently offers close to 4,000 nits peak brightness (LG has noted a 40% increase in full screen brightness vs last year’s G4). This design is replacing MLA (multi-lens array) to achieve high brightness. It will be very interesting to see how it performs in tests for actual peak brightness after calibration, as well as color gamut.
LG had a G5 in their booth. Unfortunately, the demo content made it hard to evaluate. It seemed that someone wanted to shows off the brightness, and didn’t care about retaining highlight detail. It is certainly bright, no question about it. I have no doubt this TV will offer both high brightness and image quality, but I was unable to appreciate it at the booth.
LG not only sells TVs, it also supplies OLED panels to other manufacturers. Apparently Panasonic uses this same new 4-layer panel, and rumors suggest that Sony’s anticipated A95L replacement this year will use it as well. While these are all premium TVs, that helps put a lot of volume behind multi-layer OLED and that’s likely to be very helpful to bring down the cost of this exciting technology. From what I’ve seen in the M4 Pro iPad, this technology would be very exciting should it be released for computer monitors.
Samsung also unveiled a brighter QD-OLED, the S95F. I did not get a chance to see it, but apparently it uses a more efficient backlight to help achieve higher peak brightness without increasing power consumption. It also uses a 2nd generation anti-glare screen.
If I had to guess, I’d expect the LG panel achieves somewhat higher peak brightness and the Samsung may excel in color gamut. But those differences will likely be small. All of these are will be excellent TVs and help push the boundaries of HDR OLED technology.
Ultra-wide gamut mini-LED (TriChroma RGB backlight)
You may not yet know Hisense, but they are a massive Chinese TV maker whose share of the global market is increasing quickly. They announced a new “RGB local dimming technology” for their new 116″ mini-LED TV (116UX). Other mini-LEDs use a single backlight and filters to achieve red, green, and blue sub-pixels. This new “TriChroma” backlight actually generates red, green, and blue light. As a result, Hisense claims they can achieve an astonishing 97% coverage of the Rec2020 colorspace. That’s a level pretty much unheard of outside of laser projectors, and the RGB backlight technology makes this claim pretty credible. Even if overstated, this appears to be quite an accomplishment.
It will be interesting to see how this technology truly performs and whether it may be scaled down to small screens. With mini-LED, there is always some degree of blooming where dark pixels leak some of the light used to illuminate neighboring pixels. With a colored backlight, there is risk of color blooming (cross-talk). This could cause some local color inaccuracy, particularly around bright, saturated objects. I inspected the demo at CES quite closely and didn’t have any concerns, but a darker environment and still content might make it more apparent if there is an issue. It seemed very promising, but I will be very interested to see if this technology can be scale down to smaller and lower cost displays. I don’t expect to see it in a computer monitor anytime soon, but it’s an interesting technology to watch.
What about micro-LED TVs?
Like last year, there were some micro-LED displays at the show. They remain absurdly expensive (around $130k for a 100″ TV). They also do not scale well for smaller displays (each pixel is a discrete set of electronics and it is hard to make it small). It’s unlikely you’ll own one in the next 5 years. At the rate that OLED and mini-LED improving, I’m not sure if these will ever see much adoption. We’d need major breakthroughs in manufacturing to compete with the cost structure of OLED. Micro-LED might be best suited for things like outdoor signs at sporting events.
Nevertheless, micro-LED is awesome to behold in person. It shows what a 10,000 nit display with perfect blacks can offer. So while these may not show up in your home, they make it clear that there will be ongoing demand for improved performance to keep driving the other technologies forward for some time.
Expanded HDR monitor options
CES is much more of a TV show, but there were several interesting new HDR computer monitors:
- ASUS PG27UCDM (preorders start Jan 21, pricing TBD – for reference, its larger 32″ sibling is $1200)
- 27″ 4K OLED with a peak brightness of 1000 nits
- I spent a good amount of time with this display in the ASUS booth. It shows very good color accuracy and HDR performance when set to its limited 400 nits mode. Unfortunately, all the other 1000 nit modes (including all DolbyVision modes) show very poor image quality. The hardware is clearly very capable and I was viewing a pre-production model. I would expect a firmware update could easily address this and hopefully that’s the case by the time it launches. It was impressive in the limited mode and I suspect it could offer even more with some software tweaks.
- If you see color issues, go to the on screen menu / Image / HDR Setting and choose “DisplayHDR 400 True Black mode”
- Asus ProArt PA32QCV (price / launch date TBD)
- 32″ 6K certified to DisplayHDR 600
- This is the same 218 PPI I have on my Pro Display XDR and find it to be ideal for offering both high resolution and making it easy to review critical sharpness in images intended for print.
- The ProArt line offers the ability to calibrate for HDR in the hardware, which is very beneficial.
- Dell 32 Plus S3225QC (worldwide launch May 22, $800)
- 32″ 4K QD-OLED apparently offering HDR True Black 400 support for $800
- While I recommend 600nits+ for OLED, this should offer ~2 stops of HDR headroom and it is notable to see companies like Dell offering displays targeting creatives (most OLEDs in this price range have typically targeted gaming, which tends to prioritize frame rates over color accuracy).
- Dell Pro 14 Premium laptop
- This laptop will offer an optional 2.8K OLED using a tandem OLED.
- Unlike Apple (which uses tandem ultra to achieve 1600 nits), Dell appears to be using the technology for energy savings.
- I suspect it may peak around 400 nits from what I’ve read. Even if that is the case, this would offer real HDR benefit and is another example of expanding use of multi-layer OLED, which is likely to be beneficial for HDR cost and capability as the trend expands.
- There were several other updates to gaming monitors. This continues the trends towards higher frame rates for gamers, but also likely helps continue to bring down the cost of entry-level HDR.
What do all these TV technologies mean for photography? Where are the 4,000 nit monitors?
The brightness, dynamic range, gamut, and pricing of TVs these days is very impressive. You can already get an excellent 1150 nits OLED HDR experience in Lightroom, Photoshop, etc for under $900 with a 42″ LG C4 TV. That’s up to 4 stops of HDR headroom under controlled lighting. Of course, many people will prefer the size of a 27-32″ display and the familiarity of monitor controls. So can we expect similarly excellent performance and cost in a computer monitor soon?
The trends are clearly moving towards bright OLED / mini-LED everywhere. Most TVs, smart phones, and Apple MacBook Pro are already there. The trend is clearly towards nearly universal support of HDR with increased performance and decreased cost. It’s really a question of how quickly we’ll get there. There are some important differences between the TV and monitor markets. There is a larger market for TVs, so efficiencies of scale are important. TVs are often subsidized by advertising models which do not apply to monitors. And there is an enormous volume of TV and movie content available in HDR, where as HDR video and photos are rather limited on the web today.
At the same time, there are many reasons to be excited for the monitor market. Apple has already converted nearly all of their displays to HDR, often with very high specifications. It’s clearly possible and largely a matter of costs and consumer demand. Much of this investment in TVs should benefit computers directly or indirectly. And perhaps most importantly, the recent updates in the HDR photography ecosystem for widespread support of editing, ISO standards for sharing, and social media support will spur demand from creatives – who in turn will create content that helps spur demand from other consumers who wish to see these gorgeous images and video.
When you consider the overall trends for HDR in 2024 (such as BenQ launching its first consumer HDR monitor), there is significant momentum in the market. We are likely at a tipping point in 2025 where consumer HDR will begin to accelerate.
Which HDR monitor should you get? See my recommended HDR monitors for details on the best options today and the specs that matter most.
There were so many product and technology announcements, I likely missed something notable. And some of the best tech at the show was behind closed doors and not available to general attendees. If you heard other CES news you think may be relevant to the future of HDR displays for photography, please comment below.