Creating Lumenzia has been a labor of love. I’ve had to learn all sorts of new tricks: coding for Photoshop, website design, etc. Getting everything right without some feedback would be impossible, but thankfully Google Analytics offers amazing data to help get the website part right. My blog runs on WordPress. It has some pretty good data right out of the box, but there’s also a lot of information that isn’t captured. I also get some great comments on the blog and emails with helpful information, but most people visit websites without sending feedback, so analytics are key. I wanted to get a sense of whether people were able to understand the Lumenzia information I put on the blog and successfully navigate over to the 3rd party website I use to sell digital downloads (DPD). Configuring everything to measure cross-site analytics were definitely above my head, so I reached out for professional help. If you’re ever looking for assistance with Google Analytics or website optimization, I highly recommend Paul Sanders from Radio Tower Digital. He’s insanely nice, won’t stop until the job is finished, and is an SEO/analytics ninja.